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July 13, 2010
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Previous Tactical Tuesdays
July 6, 2010
To save time on follow-up communication, consider implementing autoresponders for web site and email inquiries. Autoresponders are a quick and efficient way to respond to potential customers instantly or at a later date. For example, when potential customers complete my online form, I have a autoresponder that is sent to their email address thanking them for their inquiry and informing them that someone will follow-up with them within 24 hours. This gives the potential customers the satisfaction that their request has been received and acknowledged.
June 29, 2010
Consider sending your customers a thank you offer after they have made a purchase. It can be something as simple as a thank you email with a coupon offer attached or as personable as a hand written thank you card enclosed with a coupon. This will not only make your customers feel appreciated but it will also keep them loyal.
June 22, 2010
As much as I like the glamorous look of flash animated web sites, they are not good for your business. Reason being, some people do not have the software on their computers to view flash animations and even if you give them the option to download the flash support, this is an extra step that some people are not willing to take plus, many people are very reluctant to add unnecessary software to their computer. This is a reason for potential customers to leave your site and never return. Also, flash makes it more difficult for search engine spiders to find your web site and this could hurt your ranking. So the best thing for you to do is just say “no” to flash animations. There are other ways for you to be flashy with your web site without using flash.
June 15, 2010
In addition to social media marketing, another inexpensive way to market your products and services is through email marketing. Email marketing can be highly affective if implemented properly. If you decide to conduct an email marketing campaign, don’t just jump right into sending emails to everyone you know. Develop a strategic plan that includes the following questions:
June 8, 2010
If you don’t already have one, you should write a 30 second elevator speech that will effectively describe your business and what you do. You should also be able to concisely deliver your speech to where it sounds natural and conversational. Since you never know who you may run into on the elevator or at the store, you should always have your speech ready to go, just in case someone asks you “what do you do?”
If you Google "elevator speech", you will find that there is a lot of information on the Internet that will help you draft a good speech.
June 1, 2010
Since e-mail marketing is one of the easiest and most cost efficient ways to market a small business, make sure you follow four simple rules to ensure you get the most out of this method.
May 25, 2010
Implement word-of-mouth marketing by creating a generous referral program and encouraging you current customers to take advantage of it. Not only will this bring you more business from both your current customers and new customers, but it will also create name recognition and future sales for your business.
May 18, 2010
Social media marketing is the latest "hot" marketing tactic. Consider investing some time into join a few social networks to spread the word about your business and your services. However, make sure you join the social network that best fits your business and your goals. Facebook and Twitter is not meant for everyone.
May 11, 2010
It is less expensive to retain current customers than it is to recruit new customers. You should consider implementing some form of customer appreciation benefit to keep your customers loyal to you and your company.
Learn how to keep your customers loyal
May 4, 2010
To maximize your business and minimize your cost, think about outsourcing to a virtual assistant. Unlike contractors, virtual assistance have the home office capability to meet the needs of clients anywhere in the world.
Learn about how a virtual assistant can help you.
April 27, 2010
You should not limit your marketing plan to just one type of marketing. Use several methods to reach every outlet of your target market. Remember, not everyone has a Facebook account and for those people that don't, think of a creative way to tell them about your business.
April 20, 2010
When building a web site, make sure you or the person you hired to create your site, use effective search engine optimization techniques (SEO) to obtain a higher rankings in the search engine results. Keep in mind, the better your SEO is, the more traffic you web site will get.
April 13, 2010
To reduce costs and your marketing budget, invest some time in learning how to effectively use social media marketing. Anyone can open an account and post a few topics. But to effectively drive potential clients to your web site via your social networking accounts, is more difficult than what it seems. It is a skill that is not as easily acquired but can be easily taught.
Learn about social media marketing.
April 6, 2010
Creating a web presence for your business is so important in this day in age. So many people search the Internet before making a decision about purchasing services and/or products. Therefore, if you do not have a web site, blog, social network accounts, or other web outlets to represent your company's presence on the web, chances are you are missing out on valuable customers.
